Saturday, April 29, 2006

Eye for interestment

Alan Moore is credited with stretching the boundaries of what comics cover. He brought a literary sensibility to their themes and wasn't afraid to make the characters perversely human. His politics are a bit unusual but Moore kept the sense of magic even when the stories were deeply cynical, like V For Vendetta. His Jack the Ripper book, From Hell, is better researched than many and probably the single greatest comic ever in my estimation.

Anyway, I'm introducing Alan Moore because I was researching him online and found a document that's alleged to be a pitch he wrote for a fairly extensive reimagining of the DC comic book universe. It draws on the direction taken by another progessive comic writer, Frank Miller, and this quote prompted me to think about the relationship between television and film because TV is mostly serialised like comics:
As I mentioned in my introduction to Frank's Dark Knight, one of the things that prevents superhero stories from ever attaining the status of true modern myths or legends is that they are open ended. An essential quality of a legend is that the events in it are clearly defined in time; Robin Hood is driven to become an outlaw by the injustices of King John and his minions. That is his origin. He meets Little John, Friar Tuck and all the rest and forms the merry men. He wins the tournament in disguise, he falls in love with Maid Marian and thwarts the Sheriff of Nottingham. That is his career, including love interest, Major Villains and the formation of a superhero group that he is part of. He lives to see the return of Good King Richard and is finally killed by a woman, firing a last arrow to mark the place where he shall be buried. That is his resolution. You can apply the same paradigm to King Arthur, Davy Crockett or Sherlock Holmes with equal success. You cannot apply it to most comic book characters because, in order to meet the commercial demands of a continuing series, they can never have a resolution. Indeed, they find it difficult to embrace any of the changes in life that the passage of time brings about for these very same reasons, making them finally less than fully human as well as falling far short of true myth.
Reading this was one of those eureka moments for me, I suddenly realised why a film like Gladiator has a resonance beyond what a similar TV show like Hercules could muster. Okay, maybe that's not a fair comparison but Moore's quote is still an interesting observation that may have some parallels with narratives in media other than comics.

The other thing I've been interested to see Alan Moore discuss in the press is his unhappiness with having people film adaptations of his work. He runs the risk of looking petulant but it's rare to see someone argue that the pride in the work and his original vision is more important than financial gain.

Friday, April 28, 2006

Creative Commons

I've been excited by the idea popularised through Lawrence Lessig's Creative Commons licences that copyright needs to be opened up rather than restricted further now that the tools to create and manipulate media are becoming more accessible. Stuff like 'Dare to Share' is a bit of a geeky slogan but it captures the joy I get out of putting something online and generating a response like a remix from someone I haven't met. This interview with Lessig gives a good summary of how he arrived at his views and this video clip articulates the importance of his argument. I also like how Lessig practices what he preaches, with his book Free Culture available under creative commons licence.

There are a couple of interesting campaigns currently underway that aim to further promote this debate:

Japanese TV

Does Japan produce the most innovative television? Seriously, it might be a bit peculiar by Western standards but check some of these shows and tell me if you can think of anything comparable on TV anywhere else:

Monday, April 10, 2006

Stay tuned

The US ABC network has taken a bold step towards IPTV by offering shows, including Lost and Desperate Housewives, for free online - provided you also watch the ads. These shows are currently available for purchase (to US citizens) on iTunes without the ads, so this is an interesting experiment to see how networks can continue to purchase content in the face of growing piracy through filesharing.

It seems to miss the point somewhat by focusing on the US since there is much more incentive for viewers in other markets to want to download pirated shows to overcome the delays in their broadcast. But the idea of forcing viewers to watch the ads shows where the priorities of these stations lie. More recently there have been a couple of wild suggestions about how to ensure advertising remains interesting to viewers without having to force them to watch it - a tricky task given the popularity of TiVo and the rise of DVRs. TiVo have proposed replacing old commercials in recorded shows and I think this missing the point unless advertising are going to increase the entertainment or relevance of commercials. A more interesting idea, especially given the focus on realtime production in our course, is that of Mark Cuban who has proposed live commercials.

I'd guess the next step is advertising tailored to the viewer. This would require logging on to watch TV via the internet and the data you share through registration to do this would dictate what ads are best for you. It's kind of a scary proposition but not that different to how advertising campaigns currently work. I'll be scared when the magnetic resonance imaging experiments currently being used to see how people instinctively respond to ads lead to ads that really are irresistable. Then again, a study I read about today says your brain is actually less active watching TV than when asleep. No doubt they'll find ways around that too.

In the meantime the viral approach of making commercials entertaining enough people want to share them with friends has been reasonably successful, especially for irreverent beer commercials. Carlton's Big ad attracted millions of viewers but there was some debate as to whether this translated into increased sales.

Other online options might include Democracy, a program that looks promising and offers a kind of syndication model for online content by blending filsharing and podcasting. And I suppose I shouldn't be surprised by the appeal of old content, look at the Beware of the Blog and you'll find a rich and varied vein of old VHS digitised for the web (and some new stuff too)

The big trend in marketing is to engage audiences in promoting your product so I'm impressed with the BBC's competition to redesign their site. I'm even more impressed by their timeshifting service for viewers (well, I guess UK residents do pay a licence for TV) and also the experimental portal that may in future offer access to their archives. The other thing they're doing that's interesting is positioning as a platform for amateur and semi-professional content, a la myspace.

Anyway, you can see why I'm excited by the idea of online television because it's uncharted territory combining familiar media with new modes of delivery and nobody is quite sure how it's going to work without upsetting existing players in the transition - another difficulty for the BBC.

Friday, April 07, 2006

Every Australian Story has Four Corners ; )

Compare and contrast Australian Story with another documentary focused program, highlighting production techniques and scripting.

Australian Story has been very successful for ABC and continues to show their strengths in investigative journalism. Crikey have rumoured the commercial stations are pursuing copycat shows. The style of the show is personal history told seamlessly with very high production values. This week the show continued the tale of Phil Evans, a Brisbane music student who had his fingers removed from one hand during a home invasion. The program used a variety of materials, including interviews, news footage, footage of news crews gathering the footage, home video shot by Phil and his father Mark during the recovery in France (often direct to camera), concert footage, other overlay and enough of those kind of ambient sequences to make me think they'd done a full recreation of the assault in the first episode.

Another strong element was the soundtrack and, when I think about the importance of music to this story, I wonder whether they could've gone further. The music used was largely diagetic and I guess that's the documentary approach. Since watching the episode I've wondered whether using a musical theme, that makes the most of the emotive qualities of Phil's chosen instrument the saxophone, could have given the piece more resonance. Actually, the whole tone of the episode was quite restrained. They didn't dwell on the tears, perhaps they're not as important when they're joyous.

The scripting on Australian Story must be an interesting process. No doubt the producers have a clear idea of the narrative going in to interviews and probably have, in mind at least, the quotes they need to develop the story. One wonders how often they've had to book follow-up shoots to collect additional sound bites. I'd also be curious about how they set interviewees at ease. It's obvious the camera is set up a bit back from the interviewer and unobtrusive but, what body language does the interviewer use to generate the response? The seamless presentation of Australian Story hides some of the context in which it's produced but I guess that's part of creating a tight narrative. I admire the way they fade to black to draw attention where they've edited interviews.

There's a lot to compare between Australian Story and Four Corners. Both are ABC productions (although Four Corners screens a lot of material produced by Canadian, British and US counterparts), both get a lot of press for the information they contribute regarding current events, and both do a great job of making investigative journalism into good television. The contrast in the techniques they use to do this puts emphasis on their approaches. Where Australian Story takes soft approach and is sympathetic to those who appear, Four Corners uses the classic model of the investigative journalist uncovering the truth.

Four Corners this week presented a piece made by BBC Channel Four about the trade in sex slaves from the Ukraine to Turkey. Overall the camera work had lower production values because it would have been a lighter camera for the travelling required. Many scenes were shot handheld. They also used footage shot at night (although it didn't show much gain) and on hidden cameras, including one sequence where they managed two camera angles without arousing the suspicions of the interviewee.

Where the lighting in Australian Story interviews is bold to the point of drawing attention to itself, lighting in this doco was largely single source. The production gave an impression as gritty and depressing as the subject matter. This gave it a sense of honesty. Some sequences had washed out colour balance, in another you could see a reflection to indicate the camera was in a car with an extreme zoom. Footage showing purported smugglers and even sales of slaves were grainy by virtue of being surveillance footage.

There was little soundtrack music and, again, I guess it would be a bit improper for a documentary to use a device so strongly associated with drama and escapist entertainment. Perhaps it would be considered insensitive and crass but I thought bits where Viorel was pursuing the pimp Apa or meeting his wife Tania would've been heightened. The sequence with the other Tania was sad enough without music to need to manipulate the audience further.

The scripting contrasted to Australian Story through the use of a narrator. This female voice was never embodied on camera and it undermined something about the sincerity of the piece. The story required subtitles and this also put more distance it seemed. But I guess it was a Ukrainian story packaged by the BBC and shown on the ABC half a world away.

The greatest contrast between the two shows I think, is the sense in which the seamlessness of Australian Story is like sitting in on the conversation; while the gritty documentary on Four Corners was an unflinching investigation that put a very proper emphasis on the slavery rather than sex. Even so it has led me to think it's a bit exploitative.

The greatest similarity between both shows is worth stating too: they're both non-fiction narratives. Both programs create a story out of a sequence of events and, in a sense, they're rewriting the historical record. In Australian Story they tell the classic tale of overcoming an obstacle. If the narrative had been the pursuit of justice it would've changed the tone of the piece entirely because no one was actually convicted for the assault. It probably wouldn't make good television either.

It's a question of relativism I suppose but once I began question what shapes the scripting in these stories it left me feeling cynical and a lot less empathetic to the characters. I think some of this is because television can be an incredibly emotive medium and analysing the narrative structure reduces this effect. While revealing it's construction.

Like Crikey but totally US

Hey Bruce, here's a link that hangs off something quoted below that might be FYI: Cynopsis. Do a search by date and you'll see it contains jobs, industry movements, ratings, etc.

I reckon it's a bit boring to want to subscribe to it. Not nearly enough like Crikey to be entertaining and the context is a bit far removed but I guess it's important because of the market it covers.

Statement of intent

While studying at ANU for my last degree I made a friend who I'd bounce ideas off before writing essays. He's still one of my closest friends and I really value his analysis. I asked him what he thought distinguished reality TV from documentaries and he said it was the prizes.

I've been wondering about this. A documentary like The Good Woman of Bangkok contradicts the idea as the central character, Aoi the prostitute, is sleeping with the film maker Dennis O'Rourke and appearing in the film in order to receive the rice farm he has promised. There isn't the competitive element you find in reality TV but there's the same lure of a substantial return.

Maybe the difference between docos and reality TV is the producers create this kind of a competitive environment? Maybe there's an analogy in the contrast between ethnography and psychological experiment. The way ethnography uses participant observation to pursue some ideal minimally intrusive submersive experience that seems empathatic; while psychology always seemed to me to entail telling people one thing to gauge another and leaving you feel somewhat cheated by the limited scope it was really recording. Makes sense to me anyway.